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Daily Archives: June 26, 2014

Up Close with Chereen Strydom

Up Close CS



A little background on you and your brand:

For as long as I can remember, I’ve been obsessed with all things beauty. I started working as the health and beauty editor at Woman & Home magazine in 2009, and relocated to Cape Town to pursue the role of beauty editor at O, The Oprah Magazine in 2011. As a beauty editor, I had access to the world’s top beauty experts and some of the best products available, though I wasn’t always able to share all my finds or top tips with my readers due to space constraints! So, in October 2011, I decided to start a blog to share all my favourite beauty products, fashion finds and décor obsessions, and so For The Beauty Of It was born. I resigned as the beauty editor at O in December 2013 in order to focus more energy on my site and to start my own PR and social media agency, This Pretty Thing PR & Social Media.

Let’s start off with your favourite treatment to have done:

There’s nothing I enjoy more than indulging in a full body massage. I spend a lot of time hunched in front of my laptop, so my neck and shoulders are always full of knots. I also have a one and a half year old son, so some quiet time is always welcome!

How often do you visit a salon:

I try to go on a monthly basis, usually for a pedicure or manicure, but I treat myself to a facial or massage every couple of months as well. I’m very lucky, as my ‘job’ as a beauty blogger means that I often get invited to review some of the latest treatments on offer.

A treatment that you thought was out of this world, and where was it?

I don’t know if it was because I was 33 weeks pregnant, but I went for a Mama Mio treatment at the Life Day Spa at The Crystal Towers, Cape Town and it stands out in my mind as one of the best treatments I’ve ever had. I love Mama Mio’s products and my skin was left feeling super-soft and hydrated afterwards. I’ve had a slight addiction to their products and treatments ever since!

Has any treatment has left you cringing or thinking WTF?

There are no specific treatments that I can remember off the top of my head, but there are several spas and salons that I’ve visited in the past that were beyond questionable! I remember one spa visit in particular – as I lay face down on the bed, I noticed that there were cracked tiles, and the therapist was barefoot and in desperate need of a pedicure. Another spa I visited gave me stained towels that were so starched that they felt scratchy against my skin! I guess I should have used before visiting… lesson learnt!

What makes you choose a salon or spa?

It may seem superficial, but if I’m going to spend between R400 – R700 on a spa treatment, I expect the spa or salon to be beautiful, clean and quiet. There’s nothing worse than going to a crummy spa where I can hear everything that’s happening in reception!

Nails – Paint your own or visit the salon?

Leave it to the professionals, I say! I’m useless when it comes to doing my own nails, although I can’t visit the salon every week so I do paint my own nails every now and then.

With full eyebrows back in fashion and brow bars becoming very popular do you wax, thread or tweeze?

I’ve had best results with threading, but I pluck any sparse hairs myself in between salon visits just to keep things reasonably neat!

Can’t live without product?

I am completely obsessed with Elemis Pro-Collagen Cleansing Balm. It boasts a heavenly blend of essential oils that instantly calm and soothe my senses, and the luxurious, thick balm simply melts away any makeup, dirt, or grime.

Any tips on keeping your skin hydrated in winter?

I’ve found that my skin has been so much more hydrated since switching to a balm cleanser. The oils cleanse your skin without stripping it, so your skin is well nourished. I also use Rosehip Oil after applying my usual moisturiser to lock in moisture, and I force myself to drink at least 1,5l of water every day – difficult during the colder months, but so worth it!

Thanks Chereen, I am avid readers of you blog and am definitely going to put the Elemis Pro-Collagen Cleaning Balm on my “to try” list!